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April 21, 2023

The pros and cons of bootstrapping vs seeking funding: A comparison

The pros and cons of bootstrapping vs seeking funding: A comparison

One of the most important decisions that early-stage founders must make is how to finance their startup. There are two main options: bootstrapping and seeking funding. In this blog post, we will explore the pros and cons of both bootstrapping and seeking funding and provide a comparison to help early-stage founders make the right decision for their startup.


First, let’s understand what bootstrapping is. Bootstrapping is a method of starting and running a business using only personal resources without external funding or investment. Essentially, it means starting a business with your own money and growing it from the ground up. The term "bootstrapping" comes from the phrase "pulling oneself up by one's bootstraps," which refers to the idea of starting something from scratch and building it up through hard work and perseverance.

Bootstrapping is often seen as a riskier approach to starting a business, as it requires the founder to rely solely on their own resources and abilities. However, it also provides the founder with greater control over the business, as they are not answerable to investors or beholden to external interests.

Bootstrapping typically involves creating a lean and efficient business model, minimising expenses, and focusing on generating revenue as quickly as possible. It requires a lot of hard work, dedication, and creativity.

While bootstrapping may not be the right approach for every entrepreneur, it can be a great way to build a sustainable and profitable business without taking on debt or sacrificing control. Here are some of the pros and cons of bootstrapping:


  • Full control: When you bootstrap your business, you retain full control over the direction of the company. You don't have to answer to investors, and you can make decisions based on what you believe is best for the business rather than what investors want.
  • Flexible: Since you are not beholden to investors, you can be more flexible with your business plan. You can pivot quickly if you need to and make changes without seeking approval.
  • No debt: When you finance your business through bootstrapping, you don't have to worry about debt or repayment obligations. This can provide a sense of financial security that you might not have if you seek funding.
  • Lean and efficient: Bootstrapping forces you to be lean and efficient with your resources. You have to make every dollar count and be creative with your solutions, which can lead to a more resilient and adaptable business model.


  • Limited resources: Bootstrapping your business means that you will have limited resources to work with. You might not be able to hire the best talent, invest in the latest technology, or expand your operations as quickly as you would like.
  • Slower growth: Since you are limited in resources, your business may grow more slowly than if you had outside funding. You might have to take on more responsibilities yourself, which can slow down your progress.
  • Risky: Bootstrapping your business is inherently risky since you are relying solely on your own resources. If you run out of money, your business may fail, and you could lose everything.
  • Harder to scale: Scaling a bootstrapped business can be challenging since you may not have the resources to invest in growth. You might have to rely on slow and steady growth rather than rapid expansion.

Seeking Funding

Seeking funding is the process of raising capital or investment for a business from external sources, such as venture capitalists, angel investors, or banks. When seeking funding, entrepreneurs typically create a pitch or proposal that outlines their business plan, financial projections, and growth strategy, with the goal of convincing investors to provide the necessary funding.

There are many different types of funding available to entrepreneurs, ranging from small business loans and crowdfunding to venture capital and private equity. Each type of funding has its own pros and cons, and entrepreneurs must carefully consider the terms and conditions of each option before deciding.

While seeking funding can provide significant benefits, it also comes with some drawbacks. Here are some of the pros and cons of seeking funding:


  • Access to Resources: The most obvious advantage of seeking funding is access to additional resources and capital. With more funds at their disposal, entrepreneurs can invest in new products or technologies, hire additional staff, expand into new markets, and accelerate growth.
  • Faster Growth: By having access to more capital, businesses can grow faster than they would be able to with bootstrapping alone. This can help them gain a competitive advantage and establish a strong foothold in their industry.
  • Reduced Risk: With external funding, entrepreneurs can reduce their personal financial risk and avoid taking on debt. Instead of risking their own savings or taking out loans, they can rely on investor capital to fund their business.
  • Scalability: Seeking funding can also help businesses achieve greater scalability. With more resources and a larger team, they can take on larger projects, serve more customers, and expand into new markets more easily.
  • Validation and Credibility: Accepting funding from investors can also provide a level of validation and credibility to a business. Investors are essentially betting on the success of the company and its potential to generate a return on investment, which can help establish the business as a reputable and worthwhile investment opportunity.
  • Expertise and Networks: Investors often bring more than just funding to the table; they can also provide expertise, mentorship, and valuable connections to other professionals in the industry. This can help entrepreneurs navigate challenges and grow their businesses more effectively.

Overall, seeking funding can provide a wide range of benefits to entrepreneurs who are looking to grow their businesses quickly and establish a strong foothold in their industry. However, it is important to carefully consider the risks and downsides of seeking funding, as well as the potential impact on the business and its culture.


  • Loss of Control: Accepting funding often means giving up some degree of control over the business. Investors may require a seat on the board or other forms of oversight and may have differing opinions or priorities for the business.
  • Pressure to Scale Quickly: With investor funding comes the expectation of rapid growth and a return on investment. This can put pressure on entrepreneurs to scale the business quickly, potentially at the expense of long-term sustainability or culture.
  • Risk of Failure: While funding can provide a safety net and reduce personal financial risk, it also comes with its own risks. If the business fails to meet investor expectations or fails to generate a return on investment, the entrepreneur may be forced to give up a significant portion of their equity or face financial consequences.
  • Dilution of Ownership: Accepting funding often requires giving up a portion of the business to investors, which can dilute ownership and potentially reduce the entrepreneur's control over the company.
  • Time and Resource Intensive: Seeking funding can be a time-consuming and resource-intensive process, requiring entrepreneurs to devote significant time and effort to creating a compelling pitch, networking with investors, and complying with legal and regulatory requirements.
  • Pressure to Prioritize Investor Interests: With external funding comes the pressure to prioritize investor interests over the long-term interests of the business or its employees. This can potentially create conflicts of interest or erode the company's culture and values.

Bootstrapping vs. Seeking Funding: A Comparison

Here is a summary of the main differences between bootstrapping and seeking funding:


  • Full control
  • Flexible
  • No debt
  • Lean and efficient
  • Limited resources
  • Slower growth
  • Risky
  • Harder to scale

Seeking Funding:

  • Access to resources
  • Faster growth
  • Reduced risk
  • Scalability
  • Loss of control
  • pressure to perform.
  • Dilution
  • Cost

The decision to bootstrap or seek funding is a critical one that can significantly impact the success and trajectory of a business. Bootstrapping offers the benefits of maintaining control, preserving ownership, and building a sustainable business over time, but may come with the drawbacks of limited resources and slower growth. On the other hand, seeking funding can provide the benefits of faster growth, access to resources, and validation from investors, but it may also come with the risks of loss of control, pressure to scale quickly, and dilution of ownership.

As an early-stage founder, it is important to carefully consider the pros and cons of each approach and evaluate which strategy aligns with your long-term goals and vision for the business. Some founders may choose to bootstrap to maintain control and build a sustainable business over time, while others may seek funding to accelerate growth and establish a strong foothold in their industry.

Ultimately, there is no one-size-fits-all approach to building a successful business, and the decision to bootstrap or seek funding will depend on a variety of factors, including the entrepreneur's personal goals and risk tolerance, the industry and market conditions, and the specific needs and challenges of the business. By carefully evaluating these factors and weighing the potential risks and benefits, early-stage founders can make an informed decision that sets their business on a path to success.