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March 8, 2023

How to pitch to investors: Tips and best practices

How to pitch to investors: Tips and best practices

One of the most essential steps to securing funding is delivering a winning pitch. A pitch that not only captures the attention of investors but also convinces them to invest in your business. In this blog post, we’ll be sharing tips and best practices to help you craft a pitch that stands out from the crowd.

The Importance of a Strong Pitch

Before diving into the tips, let’s first understand why a strong pitch is crucial. A pitch is essentially a summary of your business, and should be compelling enough to make investors want to know more. It's your chance to make a lasting first impression and convince investors that your business is worth their time and money. A winning pitch can lead to securing funding, attracting new customers, and even getting valuable media coverage.

Research Your Investors

Before crafting your pitch, it's essential to research your potential investors. This can help you tailor your pitch to their specific interests and needs. Find out what kind of startups they've invested in before, what their investment philosophy is, and what their expectations are. This information can help you align your pitch with their interests, making it more likely for them to invest in your idea.

Start with a Hook

The beginning of your pitch is crucial, as it sets the tone for the rest of your presentation. Start with a hook that captures the attention of your audience and makes them want to listen further. This could be a surprising statistic, a thought-provoking question, or a compelling story.

  • An example of a hook for a fintech start-up could be: Did you know that over 60% of small businesses struggle to manage their finances effectively? Our AI-powered platform is revolutionizing financial management by providing real-time insights and personalized recommendations, helping small businesses save time and money while making better financial decisions.
  • For an ed tech company it could be: Did you know that over 90% of students struggle with math? Our adaptive learning platform is revolutionizing math education by providing personalized learning paths and real-time feedback, helping students achieve better grades and gain confidence in their skills.

Clearly Define the Problem and Solution

The next step is to clearly define the problem your product or service is solving and how it solves it. This should be done in a concise and straightforward manner. Use clear language and avoid technical jargon that could confuse your audience. Make sure to highlight the unique value proposition of your solution and what sets it apart from existing solutions on the market.

  • Taking the ed tech hook example above, this could be expanded as follows. The problem with math education is that students often struggle with the one-size-fits-all approach that traditional classrooms offer. Students with different learning styles and paces are often left behind or not challenged enough. Our adaptive learning platform analyzes each student's strengths and weaknesses and adjusts to their individual needs, providing them with the right level of difficulty and personalized support. This not only helps students achieve better grades but also boosts their confidence in their math skills.

Know Your Numbers

Investors want to see that you have a clear understanding of your business model and market potential. Be prepared to share your financial projections, revenue streams, and customer acquisition costs. Make sure your numbers are realistic and based on thorough research. Avoid making unrealistic projections or relying on assumptions.

Showcase Your Team

Investors don't just invest in ideas; they invest in people. Showcase your team's experience and expertise, highlighting the skills that make them the best fit for the job. Share your team's track record of success and how their skills complement each other.

Demonstrate Traction

Investors want to see that your business idea has market potential and that you've made progress in the market. Share any traction your product or service has achieved, such as customer feedback, media coverage, or partnerships, subscriptions and sales. This will help to validate that your business is viable and prove to investors that there is demand for it.

Address Potential Roadblocks

Be upfront about any potential roadblocks or challenges your business is or may face. Show that you've thought through these challenges and have a plan to overcome them. This will help build trust with investors and show that you have a realistic understanding of the market.

End with a Clear Ask

Last but not least, end your pitch with a clear ask. Be specific about what you're looking for in terms of funding, and what you plan to use the funding for.

Additional Tips

  • Practice, practice, practice! Rehearse your pitch until you feel confident and comfortable presenting it.
  • Keep your pitch concise and to the point. Investors are busy and don't have time for lengthy presentations.
  • Be passionate and enthusiastic about your idea. Show investors that you believe in your business and are committed to its success.
  • Follow up with investors after your pitch. Send a thank you email and any additional information they may have requested.


Crafting a winning pitch takes time and effort, but it's a crucial step in securing funding for your business idea. By doing your research, starting with a hook, and clearly defining the problem and solution, you can create a pitch that stands out from the crowd. Remember to showcase your team, demonstrate traction, and address potential roadblocks. And most importantly, end with a clear ask that encourages investors to take action.