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March 6, 2023

How AI can support early-stage businesses

How AI can support early-stage businesses

How AI tools can support early-stage businesses: A beginner's guide

As AI technology continues to evolve, it is becoming increasingly valuable for businesses of all sizes, particularly early stage companies. With the ability to automate processes and improve efficiency, AI helps business owners streamline their operations and thus free up time to focus on growth. In this article, we will explore how AI tools can support early stage businesses, providing practical examples of tools and how they are applied in the business environment. We will also highlight some of the things to watch out for when assessing what AI tools to use.

One of the most significant advantages of AI tools is their ability to automate processes thereby freeing up time for employees to focus on high-value tasks. For early stage businesses, this can be particularly beneficial, as it allows you to scale your operations without having to increase headcount.

Another way that AI tools can support early stage businesses is by improving efficiency. By analyzing data and providing insights, AI tools can help businesses identify inefficiencies and identify solutions to optimize operations. This can lead to cost savings and improved profitability, which is of particular importance for early stage businesses that are still working to establish themselves in the market.

Practical Examples of AI Tools

There are a wide variety of AI tools available, each with its own unique capabilities. Here are some practical examples of AI tools and how they are applied in the business environment:

  • Chatbots: Chatbots are AI-powered tools that can handle customer inquiries and support requests. They can be used to provide 24/7 customer service, freeing up employees to focus on other tasks.
  • Natural Language Processing (NLP): NLP is a branch of AI that focuses on the interaction between humans and computers using natural language. It can be used to analyze customer feedback, automate content creation, and even assist with legal research.
  • Predictive Analytics: Predictive analytics uses machine learning algorithms to analyze data and predict future outcomes. This can be used to identify trends, forecast demand, and optimize pricing strategies.
  • Robotic Process Automation (RPA): RPA is a technology that automates repetitive, rules-based tasks. It can be used to automate data entry, order processing, and other manual tasks.

Things to Watch Out For

While AI tools can provide significant benefits for businesses, there are also some things to watch out for when assessing what tools to use. Some key considerations include:

  • Data Privacy and Security: When using AI tools, it is important to consider data privacy and security. Make sure that the tool you choose is compliant with relevant regulations and has robust security features.
  • Integration: Consider how the AI tool will integrate with your existing systems and processes. Make sure that it is compatible with your current technology stack and that it can be easily integrated into your workflows.
  • Cost: AI tools can vary widely in cost, so it is important to consider your budget when selecting a tool. Make sure that the benefits outweigh the costs and that you are getting the best value for your money.

Examples of AI Tools in the Market

Below are a few examples of AI tools used in the market at the moment. This is by no means an exhaustive list and with the continual evolution of AI tools, there are new tools coming onto the market on a daily basis.


  1. Adext AI: A digital advertising tool that optimizes ads to maximize ROI.
  2. Phrasee: A tool that generates compelling email subject lines and body copy.
  3. Acquisio: A platform for managing and optimizing digital advertising campaigns.
  4. Albert: A marketing platform that automates digital marketing campaigns across channels.
  5. Optimizely: An experimentation platform that helps businesses to optimize their website and mobile app experiences.


  1. Salesforce Einstein: A CRM platform that helps businesses to automate sales processes and generate insights.
  2. Clari: A sales platform that provides real-time insights and alerts for sales teams.
  3. Troops: A sales automation platform that integrates with popular CRMs like Salesforce and HubSpot.
  4. Spiro: A sales assistant that uses natural language processing to automate sales tasks.
  5. Apollo: A sales platform that automates lead generation and qualification.


  1. UiPath: A process automation platform that automates repetitive tasks.
  2. WorkFusion: A platform for automating business processes, including data entry and document processing.
  3. ABBYY FlexiCapture: A data capture and document processing platform.
  4. Automation Anywhere: A platform that automates business processes across departments.
  5. Kofax: A platform for automating document capture and processing.


  1. Xero: An accounting platform that automates financial processes like invoicing and expense tracking.
  2. Zoho Books: An accounting platform that automates financial processes and provides real-time financial insights.
  3. Botkeeper: A bookkeeping platform that automates financial data entry and categorization.
  4. Abacus: An expense management platform that automates expense tracking and reporting.
  5. Bill.com: A platform for automating accounts payable and receivable processes.


  1. HireVue: A platform for automating the hiring process and assessing candidate fit.
  2. Mya: A recruiting assistant that automates screening and scheduling.
  3. Textio: A tool for optimizing job descriptions to attract diverse candidates.
  4. Humu: A platform for improving employee engagement and performance.
  5. Personio: A HR management platform that automates HR processes like onboarding and performance management.

AI tools can provide significant benefits for early stage businesses, helping to automate processes, improve efficiency, and drive growth. When selecting an AI tool, it is important to consider data privacy and security, integration with existing systems, and cost. By choosing the right tool and implementing it effectively, early stage businesses can gain a competitive advantage and position themselves for long-term success.